BrightDime Joins Vitality’s Launch of First-of-its-kind Benefits Marketplace for Employers

BrightDime is the financial wellness partner for Vitality Gateway Flex, offering organizations a new level of benefits choice, and the ability to respond to employees’ changing and diverse needs.

CHARLOTTE, NC — October 13, 2020 — Employers face a growing number of health and economic concerns including: the pandemic, rising costs of employee benefits, and meeting the needs of employees faced with financial stress. To help employers address these evolving challenges Vitality Group, a global health and wellness company committed to making people healthier, unveiled Vitality Gateway Flex a new way of boosting health and wellness engagement by offering more relevant choices to employees to meet their specific needs.

“This is a big win for everyone,” said David Stedman, CEO, BrightDime. “Together, Vitality and BrightDime will offer a best in class holistic well-being solution that inspires employees to change their financial habits, so they improve their overall well-being. This partnership will improve the overall health of employees and employers alike.”

As a strategic partner to Vitality, BrightDime will be offered to employers from a carefully vetted range of industry-leading coaching, lifestyle guidance, condition management and fitness applications that will be most impactful in meeting their employees’ diverse health needs. Employees then select the services they need based on personalized recommendations and can use employer-allocated funds to purchase applications of their choice, and if they want to use additional partners, they can opt to pay using their own funds at a preferred rate.

“We’re thrilled to be Vitality’s financial wellness partner,” said Dan Comisar, Strategy and Growth Officer at BrightDime. “With the launch of the innovative Gateway Flex marketplace, Vitality has truly decluttered the vendor management process for employers and has curated very relevant choices for employees as they manage the financial, emotional, and physical stresses in their lives.”

How BrightDime Will Help Employers Via Vitality

  • With one contract, employers will have the ability to select partners including BrightDime on the Vitality Gateway Platform to tailor services based on what employees’ need, removing time-consuming contracting.
  • Employees are guided to providers that best meet their health needs based on their health data and information including financial wellness.
  • Through BrightDime, employees will have access to unlimited individualized financial coaching, money organizational tools and educational content to manage their money.
  • Employers only pay for solutions within their budget and that their employees engage with, allowing greater control over costs, with virtually zero wastage.
  • Through the Gateway Platform, BrightDime will also offer data-driven insights to forecast what programs and services should be offered to improve financial wellness for employees.

“Employers increasingly require more choice and flexibility in their benefit programs, while managing growing logistical and administrative burdens,” said Tal Gilbert, CEO, Vitality USA. “Gateway Flex helps solve these problems, offering an end to end benefits marketplace embedded into our platform that is flexible, customizable, and with reduced financial risk. Most importantly is the enhanced member experience as the program intuitively identifies the activities and applications that will have the greatest impact on the health of a member.”

About Vitality Group

Guided by a core purpose of making people healthier, Vitality is the leader in improving health to unlock outcomes that matter. By blending industry-leading smart tech, data, incentives and behavioral science, we inspire healthy changes in individuals and their organizations. As one of the largest wellness companies in the world, Vitality brings a dynamic and diverse perspective through successful partnerships with the most forward-thinking insurers and employers. More than 20 million people in 24 markets engage in the Vitality program. For more information, visit or follow Vitality on Twitter and LinkedIn.

About BrightDime

BrightDime is a financial wellness solution designed to create real behavior change and enhance financial wellness for all employees, not just the executive ranks. BrightDime partners with progressive companies to integrate financial wellness into their total employee well-being strategies, leading to improved workforce productivity and engagement. BrightDime cares deeply about improving financial wellness in America, one employee at a time. For more information,


Leave a Reply